喻园管理论坛2021年第89期(总第746期)

演讲主题: Balancing Supply with Demand in Ride-hailing Platforms Using An Operational Approach

主 讲 人: 周  琴，香港大学博士研究生

主 持 人: 李  锋，威尼斯欢乐娱人城·首页生产运作与物流管理系副教授

活动时间: 2021年11月25日（周四）上午8:30-10:00

活动地点: 管理大楼121室

主讲人简介：

Qin Zhou is a PhD candidate in operations management in the Faculty of Business and Economics (HKU Business School) at the University of Hong Kong. Her research interests lie in supply chain management, platform operations, and empirical operations. She has papers accepted by Naval Research Logistics, European Journal of Operational Research, and under revision at Management Science. Qin received her Bachelor’s degree in electronic commerce from Wuhan University.

活动简介：

Ride-hailing platforms are concerned about supply-demand imbalance, as during peak periods, demand from passengers far exceeds supply from drivers, whereas during off-peak periods, the supply is plenty but the demand is weak. It is heavily criticized for exploiting passengers and hurting drivers' rating scores. We propose two novel operational schemes for shifting the supply during off-peak periods to meet the demand during peak periods. We show that both schemes increase the transaction volume. If adopting an open system where part-time drivers can provide service, a platform prefers the prioritization scheme. For platforms that solely rely on full-time drivers, the qualification scheme is better. Our results have general implications for on-demand platforms (e.g., food delivery platforms and freelance platforms) in resolving the challenge of supply-demand mismatch.