Education:

Ph.D. (Majored in Business Management), Wuhan University

M.Sc. (Majored in Business Management), Wuhan University

B.Sc. (Majored in Textile Engineering), Wuhan Textile University

Overseas Visiting and Training:

Visiting Scholar, Louisiana State University, USA, Aug. 2011-Jan. 2012

Visiting Scholar, Emory University, USA, Feb. 2012-Jul. 2012

Courses Taught

 Internet Marketing, Marketing Engineering, Service Marketing, etc.

Research Interests

 Online Word-of-Mouth, Social Media Marketing, Service Quality and Recovery, Marketing Ethics, Socially Responsible/Green Consumer Behavior, etc.

Selected Publications

Ibrahim A.Alghwai, Jun Yan*, Chuan Wei. Professional of Interactive: CEOs’ Image Strategies in the Microblogging Context. Computers in Human Behavior, 2014,41(12):184-189 (Corresponding Author, SSCI)

Jun Yan, Qiuling She. Developing A Trichotomy Model to Measure Socially Responsible Behavior in China. International Journal of Market Research, 2011,53(2)：253-274(SSCI)

Yaping Chang, Yan Jun. Benz Car Destroyed in China-A Case of Cross-Cultural Marketing. Journal of Euromarketing. 2002,12 (2): 71-87 (EBSCO)

Jun Yan, Shaolong Hu, Yaping Chang. An Empirical Study on the Impact of Service Recovery on Customer Loyalty in Network Environment. Chinese Journal of Management. 2013, 10 (10), 1512-1519 (in Chinese)

Jun Yan, Yinbo Jiang, Yaping Chang. Relationship Between Motives and Behavior of eWord-of-Mouth. Management Review, 2011, 23(12):84-91 (in Chinese)

Jun Yan, Xin He. An Empirical Study on The Motives of Do-It-Yourself (DIY) Consumers. Economic Management Journal, 2010, 32(8):99-105(in Chinese)

Jun Yan, Qiuling She. Exploring the Psychological Mechanism of Consumer Boycotting: Using Grounded Theory. Journal of Marketing Science, 2010.6(2):98-110(in Chinese)

Jun Yan, Qiuling She. A Measurement of Socially Responsible Consumer Behavior, Journal of Management science. 2009,22(02):73-82(in Chinese)

Jun Yan, Lirui Chen. Determinants of Marketing Manager’s Ethical Sensitivity in a Transitional Economy: A perspective of Individual Cultural Character. Chinese Journal of Management. 2009,6(10),1399-1406(in Chinese)

Jun Yan, Lirui Chen, An Appraisal Model of Marketing Ethical Quality of Online Dealers. Chinese Journal of Management, 2008,5(6) 871-886(in Chinese)

Jun Yan. Western Business Ethics Decision: Theory and Model. Productivity Research, 2005 (08):167-169 (in Chinese)

Jun Yan. A model of Cross-Cultural Business Ethical Decision-Making Based on the Social Contract Theory. Zhejiang Social Science, 2005(01):205-208(in Chinese)

Jun Yan, Xiongwen Lu. Research on Human Resource Management of Japanese Firms in China. Economic Management Journal, 2005, (15):80-84(in Chinese)

Jun Yan, Ping Tao. Systematic Countermeasures in Promoting Business Ethics. Contemporary Finance, 2003(01):103-105(in Chinese)

Jun Yan. Pay Attention to the Practical Significance of Ethics Construction to Enterprises. Jiangsu Commercial Forum, 2003 (02):83-84 (in Chinese)

Jun Yan. Determinants of Green Consumption Behavior and Marketing Implications. Journal of Beijing University of Industrial and Commercial, 2003(02):56-58(in Chinese)

Jun Yan. The Internal Marketing of Service Enterprises. Commercial Research, 2003(14):39-40(in Chinese).