Education

　　Ph.D. (Majored in Management Science and Engineering), WHUT, 2003.

　　M.E. (Majored in Management Science and Engineering), WHUT, 1988.

　　B.E. (Majored in Machinery Manufacturing Technology and Equipment), WHUT, 1983.

　　Courses Taught

　　Strategic Management, Service Marketing, Human Resources Management, etc

　　Industrial Experiences

　　Vice Chairman，HuaBo foundation of Hubei Charity Federation　2003- Present

　　Consultant, Maritime Safety Administration of P.R.C. 2000- Present

　　Executive Director, China Association for Quality 1998-Present

　　Senior Consultant, China Quality Mark Certification Group, 2002-Present

　　Consultant, State-owned Assets Supervision and Administration Commission of Hubei Provincial People’s Government 2005-Present

　　Consultant, Wuhan People’s Government 2007-Present

　　Consulting Activities: The Maritime Safety Administration of P.R.C.,Zhejiang,Port and Shipping Authority office, Guangxi Port and Shipping Authority office, Hubei Port and Shipping Authority office, The People\'s Procuratorate of Hubei, Petro China Sales NC Co., Ltd, CMBC, Guangxi Mobile Limited, etc.

　　Research Interests

　　Strategic Management, Public Management, Service Marketing, Human Resources Management, etc.

　　Representative Research Papers

　　1)Mechanisms of power and action for casuse-related marketing: Perspectives of enterprise and non-profit organizations.Baltic Journal of Management, 2008, Vol. 3, No. 1, 92-104.(with Hou J, Huang Y)(SSCI, ABI)

　　2)Cause’s attributes influencing consumer’s purchasing intention: Empirical evidence from China. Asia Pacific Journal of Marketing and Logistics, 2008, Vol. 20, No. 4, 363-380. (with Hou J., Li J)(ABI/INFORM(ProQuest)

　　3)Relationship between the development of Chinese non-state-owned enterprises and its cultivation of scientific and technological competence: an empirical study. Journal of Technology Management in China, 2007, Vol. 2, No. 3, 237-249. (with Hou J, Lv J). (ABI/INFORM(ProQuest)

　　4)The effects of nonprofit brand equity on individual giving intention: Mediating by the self-concept of individual donor. International Journal of Nonprofit and Voluntary Sector Marketing, 2009, Vol. 14, No. 3, 215-229.(with Hou J, Tian Z) (ABI/INFORM(ProQuest)

　　5)Cause’s attributes influencing consumer’s purchasing behavior: An exploratory factor analysis, Management Scinece, 2008, Vol. 21, No. 5, 89-97. (With Hou J,Li J). (in Chinese)