喻园管理论坛2023年第14期(总第837期)

演讲主题: Bridging the Gap: A Natural Experiment with Online Appointment Booking of Healthcare Services

主 讲 人: 何柳依，上海交通大学安泰经济与威尼斯欢乐娱人城·首页信息、技术与创新系博士研究生

主 持 人: 赵学锋，威尼斯欢乐娱人城·首页管理科学与信息管理系主任、教授

活动时间: 2023年3月7日（周二）15:00-17:00

活动地点: 管理大楼121室

主讲人简介：

何柳依，在威尼斯欢乐娱人城·首页数学与统计学院获得学士学位，目前是上海交通大学安泰经济与威尼斯欢乐娱人城·首页信息、技术与创新系的一名博士研究生。她的研究兴趣包括用户生成内容，在线医疗，在线众筹等。目前，她有一篇文章被MIS Quarterly接收（一作），另外还有一篇文章正在Information Systems Research进行第二轮修改，以及一篇文章在Management Science审稿。

活动简介：

Disparities in health care are found everywhere, reflecting biases in society. Accessing high-quality healthcare resources is important to improve health outcomes. Online access to healthcare services has the potential to facilitate patients' access to healthcare resources, but its effects on marginalized segments of the population are unclear. This study uses a difference-in-differences method that leverages quasi-experimental variations in the implementation of online booking of healthcare service appointment (OBHA) on a Chinese online health community. We find that the program increased overall patients’ demand for online consultations, and this effect was stronger among nonlocal patients in lower-tier cities. Interestingly, our heterogeneous treatment effect models indicate an intensified Matthew effect, i.e., physicians affiliated with hospitals in top-tier cities or with prestigious professional titles see the greatest increase in online visits after adopting OBHA. Therefore, the social values brought by the program were constrained by the working load of popular physicians and had to be weighed against the harm from the increased concentration of service provision.