喻园管理论坛2022年第51期(总第820期)
演讲主题: Understanding the Digital Resilience of Physicians during the COVID-19 Pandemic: An Empirical Study
主 讲 人: 徐 鑫，香港理工大学商学院副院长、副教授
主 持 人: 鲁耀斌，威尼斯欢乐娱人城·首页管理科学与信息管理系教授
活动时间: 2022年12月13日（周二）15:00-16:30
活动地点: 线上腾讯会议ID: 753-508-223
主讲人简介：
Xin Xu is an associate professor in the Department of Management & Marketing, Faculty of Business at The Hong Kong Polytechnic University. He received his Ph.D. in Information Systems from the Hong Kong University of Science and Technology. His research interests include IT service innovation, human-AI interaction, digital resilience and transformation, decentralized finance & digital assets. His work has appeared in leading academic journals—Management Science, MIS Quarterly, Information Systems Research, Journal of the Management Information Systems, Journal of the Association for Information Systems, Information Systems Frontiers, and IEEE Transactions on Engineering Management. He served as Associate Editor for MIS Quarterly from 2015 to 2019. His works have received a total citation of over 10,000 by 2022 (Google Scholar). He has been ranked in the Top 10% of authors at SSRN by both annual and total downloads since 2018.
活动简介：
The COVID-19 pandemic has underscored the urgent need for healthcare entities to develop resilient strategies to cope with disruptions caused by the pandemic. This study focuses on the digital resilience of certified physicians who adopted an online healthcare community (OHC) to acquire patients and conduct telemedicine services during the pandemic. We synthesize the resilience literature and identify two effects of digital resilience—the resistance effect and the recovery effect. We use a proprietary dataset that matches online and offline data sources to study the digital resilience of physicians. A difference-in-differences (DID) analysis shows that physicians who adopted an OHC had strong resistance and recovery effects during the pandemic. Remarkably, after the COVID-19 outbreak, these physicians had 35.0% less reduction in medical consultations in the immediate period and 31.0% more bounce-back in the subsequent period as compared to physicians who did not adopt the OHC. We further analyze the sources of physicians’ digital resilience by distinguishing between new and existing patients from both online and offline channels. Our subgroup analysis shows that, in general, digital resilience is more pronounced when physicians have a higher online reputation or have more positive interactions with patients on the OHC platform, providing further support of the mechanisms underlying digital resilience. Our research has significant theoretical and managerial implications beyond the context of the pandemic.
