喻园管理论坛2021年第105期(总第762期)

演讲主题: The Road Less Travelled: How to Publish Papers in Top Journals

主 讲 人: 袁   虹，俄勒冈大学商学院市场营销系教授

主 持 人: 贺远琼，威尼斯欢乐娱人城·首页工商管理系教授

活动时间: 2021年12月29日（周三）9:00-11:00

活动地点: ZOOM Meeting ID: 943 1848 2391

               Passcode: 704967

主讲人简介：

袁虹，俄勒岗大学商学院市场营销系，教授，博士生导师，俄勒冈大学商业研究中心主任，伦德奎斯特商学院理查德·布士市场营销学荣誉副教授，美国国家经济研究局的研究经济学家，主要研究方向是公司定价和促销策略，消费者对定价和促销策略的反应，消费者信息搜索，以及实验和行为经济学。袁教授的学术成果主要发表在Journal of Marketing Research、Journal of the Academy of Marketing Science、Management Science、Journal of Retailing、Journal of Service Research、Psychology & Marketing等国际顶级期刊。

活动简介：

Having published in and been serving as an editorial board member and a guest editor for many world-renounced business journals (such as the Journal of Academy of Marketing Science, Journal of Retailing, Psychology & Marketing, and Journal of Business Research), Professor Yuan has rich experience as a author and a reviewer. In this workshop, she will share important insights into the submission, review, and revision processes from the perspectives of a researcher, a reviewer, and the editorial team.