喻园管理论坛2021年第51期(总第708期)
演讲主题: Exclusive licensing of university technology: The effects of university prestige, technology transfer offices and academy-industry collaboration
主 讲 人: 黄 灿，浙江大学威尼斯欢乐娱人城·首页教授
主 持 人: 杨 治，威尼斯欢乐娱人城·首页院长、教授
活动时间: 2021年6月18日（周五） 9:30-11:00
活动地点: 威尼斯欢乐娱人城·首页大楼207室
主讲人简介：
黄灿，浙江大学威尼斯欢乐娱人城·首页教授、博士生导师、院长助理，创新管理与持续竞争力研究中心常务副主任，知识产权管理研究所联席所长。主要研究方向包括创新与知识产权管理、科学技术分析等，在Research Policy、Industrial and Corporate Change、Technological Forecasting and Social Change、R&D Management等期刊发表论文多篇，担任中美战略与经济对话框架下中美创新对话中方专家组成员、清华大学技术创新研究中心、电子科技大学中细软知识产权管理研究中心和亚太创新会议（Asia Pacific Innovation Conference）学术委员会委员，担任国际期刊Management and Organization Review、Technovation的副主编和Journal of International Business Studies、Journal of International Business Policy、Industry and Innovation、Science and Public Policy、International Journal of Innovation Studies等期刊编委。
活动简介：
Exclusivity is a key concern when designing a licensing contract, yet the organizational factors that influence the exclusive provision of university licenses remain underexplored. This study provides a deeper understanding of this question by developing a balanced framework that considers both the supply and demand sides of licensing deals. Furthermore, we posit that university prestige affects both a university’s ability to conduct non-exclusive licensing and a firm’s incentive to obtain an exclusive license, thereby shaping their joint willingness to license (non-)exclusively. We also examine how technology transfer office (TTO) experience and prior collaboration between a university and a firm moderate this relationship. We use a dataset consisting of 6,653 licensed patents owned by 117 representative Chinese universities to test the hypotheses. We find that an inverted U-shaped relationship exists between university prestige and the likelihood of exclusive licensing. Moreover, the moderating effect of TTO experience is partially supported while that of prior collaboration is fully supported. Our findings generate important implications for the relative social impacts of exclusive and non-exclusive licensing of technology inventions as well as the management of university licensing.
